Communication on rhino poaching: Precautionary lessons about backfires and boomerangs

Authors

  • Ian Glenn Research Fellow, Communication Sciences, University of the Free State, Bloemfontein, South Africa
  • Sam M. Ferreira Scientific Services, SANParks, Skukuza, South Africa
  • Danie Pienaar Scientific Services, SANParks, Skukuza, South Africa

DOI:

https://doi.org/10.17159/sajs.2019/5585

Keywords:

strategic communication, reactance theory, descriptive and injunctive norms, rhino poaching

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Published

2019-03-27

How to Cite

Glenn, I., Ferreira, S. M., & Pienaar, D. (2019). Communication on rhino poaching: Precautionary lessons about backfires and boomerangs. South African Journal of Science, 115(3/4). https://doi.org/10.17159/sajs.2019/5585

Issue

Section

Commentary