Communication on rhino poaching: Precautionary lessons about backfires and boomerangs

Authors

  • Ian Glenn Research Fellow, Communication Sciences, University of the Free State, Bloemfontein, South Africa
  • Sam M. Ferreira Scientific Services, SANParks, Skukuza, South Africa
  • Danie Pienaar Scientific Services, SANParks, Skukuza, South Africa

DOI:

https://doi.org/10.17159/sajs.2019/5585

Keywords:

strategic communication, reactance theory, descriptive and injunctive norms, rhino poaching

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Published

2019-03-27

Issue

Vol. 115 No. 3/4 (2019)

Section

Commentary

License

Creative Commons License
All articles are published under a Creative Commons Attribution 4.0 International Licence

Copyright is retained by the authors. Readers are welcome to reproduce, share and adapt the content without permission provided the source is attributed.

Disclaimer: The publisher and editors accept no responsibility for statements made by the authors

How to Cite

Glenn, I., Ferreira, S. M., & Pienaar, D. (2019). Communication on rhino poaching: Precautionary lessons about backfires and boomerangs. South African Journal of Science, 115(3/4). https://doi.org/10.17159/sajs.2019/5585
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